We plan for spontaneity

That’s why we built Hoken: the next-gen marketplace that invites you to be in the right place at the right time – or selling your room to share that chance to another traveler. Because being there is one thing. But being there at the right time is everything. 

Hotels and destinations come alive during incredible events, and that’s what we bring to our community – the experience of being there, behind the rope, at the front of the line. 

The world isn’t short on experiences. Which will you choose?

We take you where you want to be, when you want to be there.

Hoken is a first-of-its kind travel experience marketplace. Organized around must-attend events, hyped by Room Drops for the world’s most in-demand hotel rooms, and backed by our Room Promise, so you can live the experience you’ve dreamed of.

Book it.

You want to be at that event. We want to get you in a hotel room to create your ultimate event experience. Limited rooms. Limited times. Unlimited opportunity.

Use it.

Keep an eye on the Hoken marketplace to monitor demand and the value of your room. Will you keep it or list it? If you’re not going to redeem your stay, consider reselling it to earn some cash for your next trip.

Sell it.

When plans change, you shouldn’t feel trapped in a stay you can’t use. Resell your hotel room on the Hoken marketplace to earn returns and open your calendar for your next excursion.


We live to travel.

So much that we’ve built our lives around it.


54 Years

Building successful business by our founding team

10 Languages

Spoken across the Hoken team

7 Businesses

Built by our founders since 2000

$3 Billion

in value created by our team in past exits and IPOs

15 countries

Our team has lived in

We’ve worked for the best.

Now we’re building even better.